The Marketing Book Podcast

418 Myths of Social Media by Ian MacRae

17 snips
Jan 13, 2023
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1
Introduction
00:00 • 2min
2
Ian McCray's Interview With Jim Gaffigan
02:27 • 2min
3
The Myths of Social Media
04:01 • 2min
4
Myths of Branding in the New Year
06:16 • 4min
5
The Myth of Social Media
10:27 • 4min
6
How to Be a Successful Social Media Manager
14:38 • 4min
7
The Myth of Social Media
18:27 • 2min
8
How to Use Social Media to Your Advantage
20:21 • 3min
9
How to Measure Social Media ROI
23:14 • 3min
10
How to Measure ROI and Sales With Social Media
26:38 • 3min
11
The Importance of Social Selling
29:22 • 2min
12
How to Build Relationships Separately in the Real World
30:55 • 2min
13
How to Use Social Media to Improve Communication
32:53 • 2min
14
The Disparity Between Internal and External Marketing Channels
34:37 • 3min
15
The Benefits of Having a Social Media Presence
37:23 • 4min
16
How to Respond to Complaints on Social Media
41:23 • 4min
17
The Cost of Social Media
45:19 • 4min
18
How to Use Social Media Pages Effectively
49:22 • 6min
19
The Myth of Age and Technical Literacy in Social Media
55:18 • 3min
20
How to Use Social Media to Your Advantage
58:21 • 2min
21
Dark Social: Understanding the Dark Side of Work, Personality and Social Media
59:59 • 2min
22
All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising
01:02:06 • 2min