Learn about the valuable skills needed to thrive in any financial climate, the difference between building an audience and building a community, and the process of building a magical community with super fans who advocate for the community.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
To build a community, create a container for interaction where people can gather and connect on platforms they prefer.
To build a community effectively, have a clear desired outcome and communicate it clearly to drive engagement.
To transform fans into super fans, incorporate moments of surprise and delight to create loyalty and advocacy.
Deep dives
Building a Digital Campfire
To build a community, it is important to create a container for interaction, like a digital campfire where people can gather and connect. This could be a Slack group, a Facebook group, a WhatsApp channel, or a Mighty Networks community. It is crucial to go where your audience wants to go and make it easy for them to connect and engage.
Get Clear on Your Call to Action
In order to build a community effectively, you need to get clear on your desired outcome and make it easy for people to understand and take action. Focus on one specific goal or action and communicate it clearly on your website or landing page. This clarity and ease of understanding will help drive engagement and make it easier for people to say yes.
Surprise and Delight to Build Super Fans
To transform fans into super fans and advocates of your community, it is important to incorporate moments of surprise and delight. Leave room for magical things to happen and build loyalty by creating memorable experiences or delivering value beyond expectations. Super fans who actively promote your community can greatly contribute to its growth and success.
Importance of Building Community
Building a community is self-sufficient and relies on meaningful connections rather than parasocial relationships. A thriving community involves equal contributions, creating a living and breathing organism where everyone has the opportunity to participate. Building a community may feel overwhelming, especially if you're taking a leadership role, but it is ultimately rewarding. Communities stand by each other, offering support, accountability, and forgiveness. They emphasize the interconnectedness of everyone's liberation and are driven by empathy and love. In a world that can be cold and challenging, building community is essential for personal growth, impact, and shared success.
Benefits of Community Building
Building a community brings numerous advantages. It leads to lower customer acquisition costs as engaged community members naturally bring in new people. Communities also foster higher conversion rates, as the no-like-and-trust factor is quickly established through consistent and meaningful interactions. Additionally, communities provide product validation, allowing for real-time testing and feedback on ideas. This results in faster iteration and a saving of time and energy. Furthermore, a community leads to higher retention rates as members are invested in the collective experience and the connections they have built. Ultimately, building a community creates a longer lifetime value and opens up a world of possibilities for collaboration and growth.
Community vs. audience, what's better? How can you create Superfans? Can you start your business without a community? How can spellwork help you build a community? All these questions and more are answered on today's pod where Michelle dives into the what and the how of building a magical community to support the business goals of your dreams!
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thetwelfthhouse.substack.com/subscribe
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode