This chapter discusses the process of building a magical community and the importance of having super fans who advocate for the community. The speaker shares a personal story about starting their own newsletter and reaching out to subscribers to understand their motivations and interests. They emphasize the value of connecting with the audience and the insights gained from numerous coffee meetings and phone calls.
Community vs. audience, what's better? How can you create Superfans? Can you start your business without a community? How can spellwork help you build a community? All these questions and more are answered on today's pod where Michelle dives into the what and the how of building a magical community to support the business goals of your dreams!
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