Riskgaming
The Orthogonal Bet: The Art of Naming
Sep 18, 2024
In this engaging conversation, Eli Altman, managing director of A Hundred Monkeys, delves into the fascinating art of naming. He shares insights on how names can evoke emotions and shape identity, emphasizing the balance between creativity and strategy. Eli discusses the impact of AI on naming, its benefits, and limitations. He also highlights the importance of storytelling and client feedback in crafting successful names, along with the complexities of rebranding and choosing a name that aligns with long-term business goals.
30:30
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Quick takeaways
- Eli Altman emphasizes that the art of naming requires a delicate balance of creativity, practicality, and understanding client dynamics.
- The podcast highlights the role of artificial intelligence in naming as a supplementary tool, rather than a replacement for human expertise.
Deep dives
The Art and Power of Naming
Naming is a profound art that significantly impacts branding and perception. A well-chosen name can evoke emotions and associations, creating a lasting impression. Eli Altman of 100 Monkeys highlights that his company specializes in crafting names that not only stand out but also resonate with target audiences. This requires a delicate balance of creative and practical considerations, such as memorability, legal availability, and cultural relevancy.
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