In this engaging conversation, Eli Altman, managing director of A Hundred Monkeys, delves into the fascinating art of naming. He shares insights on how names can evoke emotions and shape identity, emphasizing the balance between creativity and strategy. Eli discusses the impact of AI on naming, its benefits, and limitations. He also highlights the importance of storytelling and client feedback in crafting successful names, along with the complexities of rebranding and choosing a name that aligns with long-term business goals.
