The Orthogonal Bet: The Art of Naming
Riskgaming
00:00
The Art of Naming: Balancing Creativity and Strategy
This chapter explores the complexities of the naming industry through the speaker's journey from design to naming. It emphasizes the thoughtful approach required for effective naming, discussing practical considerations like uniqueness and cultural relevance while debunking common misconceptions. The conversation highlights the importance of storytelling and good writing in connecting clients' identities to their brand names, illustrating how effective naming provokes curiosity and aligns with project goals.
Transcript
Play full episode
