

How Jen Ruiz Makes Short-Form Videos Go Crazy Viral (100M+ Views!)
Jan 22, 2025
Jen Ruiz, a former attorney turned digital entrepreneur, shares her transformative journey into travel influencing. She discusses how a travel challenge inspired her to leave law behind and embark on a creative career. Jen reveals effective strategies for leveraging short-form videos, especially on TikTok, to amass over 100 million views. She highlights the need for entrepreneurs to adapt and diversify in the ever-evolving digital landscape, while also emphasizing the importance of authenticity in content creation.
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From Law to Travel
- Jen Ruiz, a former lawyer, transitioned to a travel-focused career after a travel challenge.
- This challenge involved 20 trips to 41 cities in 11 countries, inspiring her first book and career change.
Start a Side Hustle
- Start a side hustle while employed to explore different avenues risk-free.
- Jen Ruiz began with blogging, freelance writing, and teaching English online before quitting law.
Short-Form Video Power
- Short-form video's authenticity and ease of creation, particularly on TikTok, allows for sharing valuable content quickly.
- Jen Ruiz's success with 100M+ views demonstrates its power for sharing travel tips and stories.