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How Jen Ruiz Makes Short-Form Videos Go Crazy Viral (100M+ Views!)

Jan 22, 2025

Jen Ruiz, a former attorney turned digital entrepreneur, shares her transformative journey into travel influencing. She discusses how a travel challenge inspired her to leave law behind and embark on a creative career. Jen reveals effective strategies for leveraging short-form videos, especially on TikTok, to amass over 100 million views. She highlights the need for entrepreneurs to adapt and diversify in the ever-evolving digital landscape, while also emphasizing the importance of authenticity in content creation.

51:02

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Episode guests

Jen Ruiz

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Jen Ruiz's transition from law to a travel entrepreneur illustrates the transformative power of embracing one's passions and stepping outside comfort zones.

The success of short-form videos, amassing over 100 million views, highlights the shift in audience preferences towards authentic, engaging content during the pandemic.

Diversifying income streams through side hustles while maintaining a full-time job allowed Jen Ruiz to transition smoothly into entrepreneurship with reduced financial risk.

Deep dives

Embracing the Journey of Travel

A significant transition occurred when the speaker, previously a lawyer, decided to embark on a travel challenge. This involved taking one trip each month, leading to a total of 20 trips across 41 cities in 11 countries during one year. Through these experiences, the speaker engaged with different cultures and people, which enriched her perspective and storytelling ability. The transformation from a structured legal career to a dynamic travel lifestyle illustrates the importance of stepping out of one's comfort zone to pursue passion.

Intro

2min

From Law to Adventure: A Journey of Transformation

6min

Navigating the Shifting Landscape of Digital Entrepreneurship

4min

From Law to Freelance: A Creative Journey

6min

Navigating the Rise of Short-Form Video

31min

Exploring the Journey of Online Content Creation and Networking

2min

Jen Ruiz is an accomplished digital entrepreneur, but she didn’t envision her life the way it is today.

While working in law, she participated in a travel challenge, and it really flipped a switch for her.

Although she strayed from the challenge slightly, her experience eventually led her to quit her day job, start a blog, self-publish several books, including a memoir, and diversify her income through social media and speaking engagements, among other projects.

She’s getting more than 100 million views to her short-form video content, she’s won 6 national travel writing awards, she’s a 6-time Amazon bestselling author, a 3-time TEDx speaker, and a 3-time book award winner, among other accomplishments.

In this interview, she shares tons of great insight and tips into changing industries, becoming an entrepreneur, leveraging short-form content, and becoming a writer and a public speaker.

She concludes with fantastic advice that every blogger, content creator, and entrepreneur should hear.

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