Jen Ruiz, a former attorney turned digital entrepreneur, shares her transformative journey into travel influencing. She discusses how a travel challenge inspired her to leave law behind and embark on a creative career. Jen reveals effective strategies for leveraging short-form videos, especially on TikTok, to amass over 100 million views. She highlights the need for entrepreneurs to adapt and diversify in the ever-evolving digital landscape, while also emphasizing the importance of authenticity in content creation.