Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

How Jen Ruiz Makes Short-Form Videos Go Crazy Viral (100M+ Views!)

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

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Navigating the Rise of Short-Form Video

This chapter explores the evolution of short-form video content, particularly on TikTok, during the COVID-19 pandemic. It highlights the shift toward authenticity in social media, discusses strategies for effective content creation, and emphasizes the impact of TikTok on engagement and visibility for creators. Additionally, it touches on authoring books, securing publishing opportunities, and the importance of adaptability in the ever-changing landscape of digital content.

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