Pivot with Jenny Blake

355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One)

Dec 31, 2023

Brand strategy expert Adam Chaloeicheep discusses the strategic thinking behind building a brand from scratch, misconceptions clients have about the process, and the importance of branding for a business. Topics include creating authentic brand experiences, incorporating brand strategy into book projects, and the significance of collaboration in brand development.

44:45

Creator website

Episode guests

Adam Chaloeicheep

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective brand strategy involves more than just visual assets, focusing on emotional connection with the audience.

Clients should invest early in comprehensive brand strategies that align with company values for long-term success.

Deep dives

Brand Strategy Importance and Growth

Brand strategy is crucial in today's evolving digital landscape. The podcast highlights how brands must stand out in a crowded space and connect emotionally with their audience. By investing in thoughtful brand strategy, companies can ensure long-term success and create unique solutions that resonate with their target market.

Introduction

4min

Navigating Different Paths in Brand Strategy and Pricing

3min

Crafting a Comprehensive Brand Strategy

23min

Crafting a Brand Strategy for a Book Project

3min

Building a Comprehensive Brand Strategy

9min

Permission for Small Business Owners to Work on Their Schedule

2min

What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book.

This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We’re discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business.

More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions.

He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.

✅ Try This Next

Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?