Pivot with Jenny Blake

355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One)

Dec 31, 2023
Guest
Adam Chaloeicheep
Brand strategy expert Adam Chaloeicheep discusses the strategic thinking behind building a brand from scratch, misconceptions clients have about the process, and the importance of branding for a business. Topics include creating authentic brand experiences, incorporating brand strategy into book projects, and the significance of collaboration in brand development.
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Episode notes
1
Introduction
00:00 • 4min
2
Navigating Different Paths in Brand Strategy and Pricing
03:38 • 3min
3
Crafting a Comprehensive Brand Strategy
06:49 • 23min
4
Crafting a Brand Strategy for a Book Project
30:12 • 3min
5
Building a Comprehensive Brand Strategy
32:45 • 9min
6
Permission for Small Business Owners to Work on Their Schedule
41:26 • 2min