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355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One)

Pivot with Jenny Blake

CHAPTER

Crafting a Comprehensive Brand Strategy

The chapter explores the in-depth process of building a brand strategy from scratch, focusing on developing a deep understanding of the business landscape and target audience. It emphasizes the importance of creating authentic and meaningful brand experiences that emotionally resonate with the audience. The discussion also touches on the challenges and importance of branding a person and a product in the early stages, stressing the need to integrate brand strategy early on in the communication process.

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