Crafting a Brand Strategy for a Book Project

Exploring the significance of incorporating a brand strategy into a book project, particularly through deliberate design choices for the book cover. The discussion touches on personal branding elements like signature symbols and colors that contribute to the overall brand strategy.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book.

This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We’re discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business.

More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions.

He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.

✅ Try This Next

Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?

🔗 Resources Mentioned

Adam on the web, IG, Twitter, LinkedIn
Agency: Together, Instagram, LinkedIn
Together Portfolio: Free Time Brand Strategy
Substacks: Mind Brew, Re:Brand
Articles: Free Time feature in Print Magazine, Activate Your Brand: From Idea to Reality, recent feature on Behance
Jenny’s Substack: Rolling in D🤦🏻‍♀️h
Tools: Upwork, Behance, Canva, Working Not Working, ChatGPT, Substack