How to Win the Contractor Lead Gen Game in 2025 | Eric Peschke

Jul 21, 2025

Join Eric Peschke, VP of Marketing at ZINTEX Remodeling Group, as he shares his expertise in lead generation for contractors. He reveals how ZINTEX skyrocketed from a few leads to 100 appointments daily. Discover the importance of treating call centers as profit centers and optimizing lead gen strategies. Eric emphasizes a balanced approach to marketing that blends creativity with data. Plus, he discusses the significance of teamwork between marketing and sales, the right time to test new lead sources, and actionable insights to improve ROI.

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ADVICE

Call Center as Profit Center

Treat your call center as a profit center by paying staff based on demos generated.
Motivate callers, canvassers, and event staff with bonuses tied to demos, not just appointments.

ADVICE

Test Leads in Peak Season

Test new lead sources during peak seasons for accurate assessment.
Commit to at least 60–90 days to evaluate lead source ROI and scalability.

INSIGHT

Shift Toward Make Marketing

Make marketing (creating leads) currently represents only about 20–25% of lead gen at Zintex.
The company aims to increase this to 40–50% to balance control and growth in lead quality and volume.

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EPISODE 244: This week on The Wealthy Contractor podcast, I sit down with Eric Peschke. As VP of Marketing at ZINTEX Remodeling Group, Eric is one of the most methodical and data-driven marketers in the home improvement industry.

In this episode, he divulges how ZINTEX went from issuing a few leads per day across four markets to issuing 80–100 appointments daily across 31 markets.

He also shares actionable insights on mastering your call center, the right mix of “make vs. take” lead gen strategies, and how to scale your marketing without sacrificing ROI.

Here’s what you’ll learn:

How to take control of your lead generation strategy (step 1: stop being a “lead baby”)
Why you need to treat your call center like a profit center
The 15-minute weekly ritual that saves thousands in wasted marketing spend
Why canvassing is the hardest source, but worth the blood, sweat, and tears
How to create a compensation plan for marketing roles that drives real results
What time of year you should be testing new lead sources
Dissecting marketing reports the right way (ever read right to left?)
How to make your marketing team the John Stockton to your sales team’s Karl Malone

… and a lot more!

Eric’s approach is something every contractor needs to adopt today — whether you’re at $1M or $100M.

Are you ready to discover the huge opportunities in lead gen this year?

Then make sure to tune in!

👉 Subscribe to hear more stories, strategies, and secrets that top contractors use to grow their home improvement businesses and enjoy more success, wealth, and freedom.

Key Takeaways:

Introduction (00:00)

Meet Eric (01:29)

Why you need to focus on your call center (06:35)

Make marketing vs take marketing (11:15)

Start with 100 leads a month (20:50)

A good sales system is a must! (32:41)

Is your data good enough? (38:46)

Additional Resources:

⚡ Connect with Heather: https://www.macklinlawllc.com/

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

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