The Wealthy Contractor

How to Win the Contractor Lead Gen Game in 2025 | Eric Peschke

7 snips
Jul 21, 2025
Join Eric Peschke, VP of Marketing at ZINTEX Remodeling Group, as he shares his expertise in lead generation for contractors. He reveals how ZINTEX skyrocketed from a few leads to 100 appointments daily. Discover the importance of treating call centers as profit centers and optimizing lead gen strategies. Eric emphasizes a balanced approach to marketing that blends creativity with data. Plus, he discusses the significance of teamwork between marketing and sales, the right time to test new lead sources, and actionable insights to improve ROI.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Call Center as Profit Center

  • Treat your call center as a profit center by paying staff based on demos generated.
  • Motivate callers, canvassers, and event staff with bonuses tied to demos, not just appointments.
ADVICE

Test Leads in Peak Season

  • Test new lead sources during peak seasons for accurate assessment.
  • Commit to at least 60–90 days to evaluate lead source ROI and scalability.
INSIGHT

Shift Toward Make Marketing

  • Make marketing (creating leads) currently represents only about 20–25% of lead gen at Zintex.
  • The company aims to increase this to 40–50% to balance control and growth in lead quality and volume.
Get the Snipd Podcast app to discover more snips from this episode
Get the app