

How to Win the Contractor Lead Gen Game in 2025 | Eric Peschke
7 snips Jul 21, 2025
Join Eric Peschke, VP of Marketing at ZINTEX Remodeling Group, as he shares his expertise in lead generation for contractors. He reveals how ZINTEX skyrocketed from a few leads to 100 appointments daily. Discover the importance of treating call centers as profit centers and optimizing lead gen strategies. Eric emphasizes a balanced approach to marketing that blends creativity with data. Plus, he discusses the significance of teamwork between marketing and sales, the right time to test new lead sources, and actionable insights to improve ROI.
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Call Center as Profit Center
- Treat your call center as a profit center by paying staff based on demos generated.
- Motivate callers, canvassers, and event staff with bonuses tied to demos, not just appointments.
Test Leads in Peak Season
- Test new lead sources during peak seasons for accurate assessment.
- Commit to at least 60–90 days to evaluate lead source ROI and scalability.
Shift Toward Make Marketing
- Make marketing (creating leads) currently represents only about 20–25% of lead gen at Zintex.
- The company aims to increase this to 40–50% to balance control and growth in lead quality and volume.