The Wealthy Contractor cover image

How to Win the Contractor Lead Gen Game in 2025 | Eric Peschke

The Wealthy Contractor

00:00

Evolving Lead Generation Strategies

This chapter chronicles the journey through the home improvement marketing industry, focusing on lessons learned from both retail and manufacturing perspectives. It emphasizes effective lead generation strategies and the importance of optimizing marketing and call center operations to boost appointment issuance. The discussion also balances 'make' vs. 'take' marketing, showcasing the need for creativity and a well-rounded approach to attract homeowners and enhance profitability.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app