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How to Win the Contractor Lead Gen Game in 2025 | Eric Peschke

The Wealthy Contractor

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The Rise and Fall of Contractor Marketing Strategies

This chapter explores the journey of smaller contractors in the $2-6 million range as they faced market fluctuations from 2020 to 2023. It highlights how reliance on digital platforms during the pandemic impacted marketing strategies, leading to lessons learned as business conditions returned to normal in 2024.

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