EPISODE 244: This week on The Wealthy Contractor podcast, I sit down with Eric Peschke. As VP of Marketing at ZINTEX Remodeling Group, Eric is one of the most methodical and data-driven marketers in the home improvement industry.
In this episode, he divulges how ZINTEX went from issuing a few leads per day across four markets to issuing 80–100 appointments daily across 31 markets.
He also shares actionable insights on mastering your call center, the right mix of “make vs. take” lead gen strategies, and how to scale your marketing without sacrificing ROI.
Here’s what you’ll learn:
- How to take control of your lead generation strategy (step 1: stop being a “lead baby”)
- Why you need to treat your call center like a profit center
- The 15-minute weekly ritual that saves thousands in wasted marketing spend
- Why canvassing is the hardest source, but worth the blood, sweat, and tears
- How to create a compensation plan for marketing roles that drives real results
- What time of year you should be testing new lead sources
- Dissecting marketing reports the right way (ever read right to left?)
- How to make your marketing team the John Stockton to your sales team’s Karl Malone
… and a lot more!
Eric’s approach is something every contractor needs to adopt today — whether you’re at $1M or $100M.
Are you ready to discover the huge opportunities in lead gen this year?
Then make sure to tune in!
👉 Subscribe to hear more stories, strategies, and secrets that top contractors use to grow their home improvement businesses and enjoy more success, wealth, and freedom.
Key Takeaways:
Introduction (00:00)
Meet Eric (01:29)
Why you need to focus on your call center (06:35)
Make marketing vs take marketing (11:15)
Start with 100 leads a month (20:50)
A good sales system is a must! (32:41)
Is your data good enough? (38:46)
Additional Resources:
⚡ Connect with Heather: https://www.macklinlawllc.com/
⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/
⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/
⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).
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