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Disney's Smell Storytelling
- Disney uses smell strategically to immerse visitors fully in their experiences.
- Attractions like Haunted Mansion and Splash Mountain have custom scents to enhance storytelling.
The Perfume Creation Brief
- Smell creation starts with a detailed brief, akin to a script for an olfactory story.
- This brief guides perfumers in crafting scents to meet creative and experiential goals.
Test Scents Widely
- Test scent samples with diverse groups to gauge wide audience reactions.
- Repeat sampling and refining until the scent fits creative and guest preferences.