Twenty Parts Per Thousand: Designing with smell
Twenty Thousand Hertz
00:00
Perfume Is a Science, Not a Technology
Every scent for a client like Disney starts with what's called a brief. The brief is the concept that is going to be turned into the art. Modern perfumers create scents and high-tech purpose-built laboratories. Each time a perfumer tweaks their formula and wants to smell their new scent, they create a mod.
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