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Twenty Parts Per Thousand: Designing with smell
Twenty Thousand Hertz
Smell Is a Memory Enhancer
The goal is to stimulate all of our human senses to create an unforgettable experience. Smell, in my opinion, is a memory enhancer and it really brings back places, happy moments. When Gary and his team are ready, they'll reach out to a perfumer to create the scent that they're thinking of. They're not just spraying perfume in the air. They're making everything work together to tell a story.
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