Twenty Parts Per Thousand: Designing with smell
Twenty Thousand Hertz
Smell Is a Memory Enhancer
The goal is to stimulate all of our human senses to create an unforgettable experience. Smell, in my opinion, is a memory enhancer and it really brings back places, happy moments. When Gary and his team are ready, they'll reach out to a perfumer to create the scent that they're thinking of. They're not just spraying perfume in the air. They're making everything work together to tell a story.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
