Twenty Parts Per Thousand: Designing with smell
Twenty Thousand Hertz
00:00
Perfume Is a Continuum of Changes
Chandler: "We get a large group of employees to come over and start sampling the scent" The process could take six months or even longer, he says. Chandler has gone through as many as 30, 40 different types of samples before we finally got to one that was fairly close to what the creative team was looking for.
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