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Twenty Parts Per Thousand: Designing with smell

Twenty Thousand Hertz

CHAPTER

Perfume Is a Continuum of Changes

Chandler: "We get a large group of employees to come over and start sampling the scent" The process could take six months or even longer, he says. Chandler has gone through as many as 30, 40 different types of samples before we finally got to one that was fairly close to what the creative team was looking for.

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