Consulting Success Podcast

How To 30x Your Results With The Same Effort with Alex Smith

4 snips
Mar 17, 2025
Guest
Alex M H Smith
Alex Smith, a strategist and best-selling author, shares his revolutionary approach to consulting and branding. He discusses the myth that expertise alone leads to success, advocating for differentiation as the key to standing out. Smith reveals how he grew his following from 1,500 to 80,000 through unique content strategies. He emphasizes the importance of strategic subtraction over service expansion and illustrates how businesses can innovate beyond conventions for greater value. His insights challenge traditional norms and focus on accessible, impactful strategies.
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ANECDOTE

LinkedIn Growth

  • Alex Smith's LinkedIn presence organically grew to 1,500 followers, generating leads for his consulting work.
  • One viral post then boosted his following by 25,000, changing his business focus to content creation.
ADVICE

Intentional Posting

  • Post consistently and intentionally on LinkedIn, analyzing what works and adapting your approach.
  • Don't just post randomly, iterate and improve your content based on feedback and analytics.
INSIGHT

Audience Alignment

  • Content's success depends on audience interest alignment with the subject matter.
  • Cybersecurity content resonates with peers, not CEOs, while strategy content appeals to CEOs.
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