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Template Creation Partnership
- Wayfair builds application templates in partnership with engineering teams actively using the relevant technology.
- This approach ensures the templates are practical and promotes wider adoption.
Organic Adoption Strategy
- Drive organic adoption of new tools/templates by making them valuable and easy to use.
- This follows the diffusion of innovations model, targeting early adopters and letting adoption spread naturally.
OKR-Driven Development
- Wayfair uses OKRs to set goals, like a target percentage of template adoption, and tracks progress throughout the quarter.
- If adoption is low, they re-evaluate their goals or try new approaches to reach them.