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The Morning Brief
Corner Office Conversation With Monika Shergill, VP, Content, Netflix India
Aug 23, 2024
Monika Shergill, the VP of Content at Netflix India, shares her insights on the dynamic growth of Netflix's content strategy in India. She discusses how original series like 'Sacred Games' have transformed the landscape, emphasizing the need for quality and variety. Monika highlights the innovative storytelling methods adopted during the pandemic and the importance of local narratives resonating globally. The conversation also touches on Netflix's unique recommendation algorithms and the rise of regional content, showcasing the evolving Indian streaming landscape.
39:10
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Quick takeaways
- Netflix India's commitment to diverse storytelling has revolutionized long-format content, attracting a broad audience and enhancing its global footprint.
- The challenges posed by the pandemic led Netflix to focus on quality content and audience preferences, resulting in impressive subscriber growth and success with original programming.
Deep dives
Netflix's Impact on Viewing Habits
Netflix's approach to content creation has significantly changed the way audiences perceive entertainment. The platform's commitment to diversity in storytelling has resulted in groundbreaking series like 'Sacred Games', which revolutionized long-format storytelling in India. This commitment extends across various genres, showcasing that Netflix aims to cater to a broad audience rather than a singular demographic. The evolution of Netflix has positioned it as a leader in on-demand content, reflecting a global trend towards personalized viewing experiences.
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