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Corner Office Conversation With Monika Shergill, VP, Content, Netflix India

The Morning Brief

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Netflix India's Content Evolution During COVID-19

This chapter explores the transformation of content production at Netflix India amid the challenges posed by the COVID-19 pandemic. It highlights the collaborative processes involved in creating impactful narratives, using an upcoming historical hijacking project as a case study. The discussion also sheds light on the importance of innovative storytelling and data-driven strategies in navigating the evolving landscape of OTT content measurement.

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