15min chapter

The Morning Brief cover image

Corner Office Conversation With Monika Shergill, VP, Content, Netflix India

The Morning Brief

CHAPTER

Navigating India's Streaming Landscape

This chapter explores the hybrid streaming model combining advertising and subscriptions, particularly in the context of the Indian market. It focuses on the rise of regional content, Netflix's investments in South Indian cinema, and its strategies for engaging diverse linguistic audiences through dubbing and subtitling. Additionally, the chapter touches on the coexistence of OTT platforms and theatrical releases, subscriber retention, and the potential for expanding sports content.

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