AIDA for Podcasters: How to Pitch & Partner (Business Creator Club Special)

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Jul 1, 2025

Discover how to build authority with your podcast by inviting influential guests. Learn the AIDA framework for crafting compelling outreach messages. Understand the importance of focusing on what’s in it for them to enhance collaboration. Explore strategies for navigating rejection in pitching and maintaining high-quality guest selection. Gain insights into elevating perceived value in podcasting and how it impacts business. With practical examples, this session empowers you to tailor your approach to seamlessly connect with top prospects.

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ADVICE

Use AIDA & WIIFT in Outreach

Use the AIDA framework (Attention, Interest, Desire, Action) to craft short outreach messages.
Always focus your pitch on "What's in it for them" to increase response rates and interest.

ADVICE

Use "If You're Open To" Phrase

Use the phrase "if you're open to" instead of "if you want to" to improve acceptance.
People see themselves as open-minded, so this phrasing makes them more likely to say yes.

ANECDOTE

Personalized Video Pitch Wins

Fonzi sent Todd Brown a video message with personalized notes to grab his attention.
Todd accepted the podcast invite without needing a pre-call due to the tailored approach.

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Ever wondered how to build authority with your podcast, especially if you're running an interview-style show? This question comes up frequently in our community (join us at https://businesscreator.club/ we’re waiting for you!) and studio, and today we're diving deep into the answer. Today we're sharing insights from a recent Q&A session in our Business Creator Club. We'll explore effective strategies for inviting influential guests to your podcast - people who can not only provide value to your audience but also potentially become partners, referral sources, or even customers for your business. Here are some of the #GoldenBoulders: - Learn how to ethically approach and invite high-profile guests - Discover the AIDA framework and how to apply it to your collaboration outreach - Understand the importance of focusing on "WIIFT" - How to get answers from your top prospects - How to approach a conversation and show up also as an authority. We'll walk you through a proven outreach method that's helped us book over 600 guests with an almost 100% success rate. You'll hear practical examples and learn how to tailor your approach based on the guest's profile and your goals. Enjoy!

Timestamped Overview: [01:30] The real value behind interview-style podcasting — building relationships & authority [03:25] Fonzi introduces the core strategy: “What’s in it for them?” + the AIDA framework [06:50] How to use the AIDA model to craft short, irresistible outreach messages [10:15] Why “If you’re open to…” converts better than “If you want to…” (and the psychology behind it) [13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch [17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority [20:30] How to transition an interview into a backend business conversation [23:55] Sirya reflects on her favorite pitch line & how she plans to use it [26:00] How content strategy unlocked 200% growth in their online community [28:10] Why “I don’t know if this is for you” triggers curiosity and keeps doors open [30:20] How outreach tools like PodMatch help filter serious guests from spam [32:40] The real mindset behind booking: not fear of rejection, but strategic value [34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority [36:15] Final thoughts: get creative, stay authentic, and make every outreach personal

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