AIDA for Podcasters: How to Pitch & Partner (Business Creator Club Special)
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Jul 1, 2025
Discover how to build authority with your podcast by inviting influential guests. Learn the AIDA framework for crafting compelling outreach messages. Understand the importance of focusing on what’s in it for them to enhance collaboration. Explore strategies for navigating rejection in pitching and maintaining high-quality guest selection. Gain insights into elevating perceived value in podcasting and how it impacts business. With practical examples, this session empowers you to tailor your approach to seamlessly connect with top prospects.
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volunteer_activism ADVICE
Use AIDA & WIIFT in Outreach
Use the AIDA framework (Attention, Interest, Desire, Action) to craft short outreach messages.
Always focus your pitch on "What's in it for them" to increase response rates and interest.
volunteer_activism ADVICE
Use "If You're Open To" Phrase
Use the phrase "if you're open to" instead of "if you want to" to improve acceptance.
People see themselves as open-minded, so this phrasing makes them more likely to say yes.
question_answer ANECDOTE
Personalized Video Pitch Wins
Fonzi sent Todd Brown a video message with personalized notes to grab his attention.
Todd accepted the podcast invite without needing a pre-call due to the tailored approach.
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In this book, Phil M. Jones shares his expertise on the importance of choosing the right words at the right time to influence outcomes. He delivers what he calls ‘Magic Words’ and provides precise examples of how to use them to enhance communication skills. The book is applicable to various situations, including business, sales, and personal interactions, and emphasizes the role of words in shaping favorable outcomes. Jones draws from his extensive experience in training people across the globe to demystify the art of effective communication.
100 Million Dollar Offer
100 Million Dollar Offer
Alex Homosey
Ever wondered how to build authority with your podcast, especially if you're running an interview-style show?
This question comes up frequently in our community (join us at https://businesscreator.club/
we’re waiting for you!) and studio, and today we're diving deep into
the answer.
Today we're sharing insights from a recent Q&A session in our
Business Creator Club. We'll explore effective strategies for inviting
influential guests to your podcast - people who can not only provide
value to your audience but also potentially become partners, referral
sources, or even customers for your business.
Here are some of the #GoldenBoulders:
- Learn how to ethically approach and invite high-profile guests
- Discover the AIDA framework and how to apply it to your collaboration
outreach
- Understand the importance of focusing on "WIIFT"
- How to get answers from your top prospects
- How to approach a conversation and show up also as an authority.
We'll walk you through a proven outreach method that's helped us book
over 600 guests with an almost 100% success rate.
You'll hear practical examples and learn how to tailor your approach
based on the guest's profile and your goals.
Enjoy!
Timestamped Overview:
[01:30] The real value behind interview-style podcasting — building relationships & authority
[03:25] Fonzi introduces the core strategy: “What’s in it for them?” + the AIDA framework
[06:50] How to use the AIDA model to craft short, irresistible outreach messages
[10:15] Why “If you’re open to…” converts better than “If you want to…” (and the psychology behind it)
[13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch
[17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority
[20:30] How to transition an interview into a backend business conversation
[23:55] Sirya reflects on her favorite pitch line & how she plans to use it
[26:00] How content strategy unlocked 200% growth in their online community
[28:10] Why “I don’t know if this is for you” triggers curiosity and keeps doors open
[30:20] How outreach tools like PodMatch help filter serious guests from spam
[32:40] The real mindset behind booking: not fear of rejection, but strategic value
[34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority
[36:15] Final thoughts: get creative, stay authentic, and make every outreach personal
Content Is Profit 