Ever wondered how to build authority with your podcast, especially if you're running an interview-style show?
This question comes up frequently in our community (join us at https://businesscreator.club/
we’re waiting for you!) and studio, and today we're diving deep into
the answer.
Today we're sharing insights from a recent Q&A session in our
Business Creator Club. We'll explore effective strategies for inviting
influential guests to your podcast - people who can not only provide
value to your audience but also potentially become partners, referral
sources, or even customers for your business.
Here are some of the #GoldenBoulders:
- Learn how to ethically approach and invite high-profile guests
- Discover the AIDA framework and how to apply it to your collaboration
outreach
- Understand the importance of focusing on "WIIFT"
- How to get answers from your top prospects
- How to approach a conversation and show up also as an authority.
We'll walk you through a proven outreach method that's helped us book
over 600 guests with an almost 100% success rate.
You'll hear practical examples and learn how to tailor your approach
based on the guest's profile and your goals.
Enjoy!
Timestamped Overview:
[01:30] The real value behind interview-style podcasting — building relationships & authority
[03:25] Fonzi introduces the core strategy: “What’s in it for them?” + the AIDA framework
[06:50] How to use the AIDA model to craft short, irresistible outreach messages
[10:15] Why “If you’re open to…” converts better than “If you want to…” (and the psychology behind it)
[13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch
[17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority
[20:30] How to transition an interview into a backend business conversation
[23:55] Sirya reflects on her favorite pitch line & how she plans to use it
[26:00] How content strategy unlocked 200% growth in their online community
[28:10] Why “I don’t know if this is for you” triggers curiosity and keeps doors open
[30:20] How outreach tools like PodMatch help filter serious guests from spam
[32:40] The real mindset behind booking: not fear of rejection, but strategic value
[34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority
[36:15] Final thoughts: get creative, stay authentic, and make every outreach personal
Connect with Fonzi:
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Connect with LUISDA:
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