Creating the World's Best Client Experience

The TRUST Tipping Point with Mike Schmidt and AJ Rivera

Sep 5, 2024

Mike Schmidt and AJ Rivera, co-founders of AnchorWave and experts in digital marketing, dive deep into the importance of trust in the buyer's journey. They discuss how consistent messaging and a robust online presence can enhance consumer confidence. The duo highlights the value of reputation management and the significance of personal branding, urging businesses to connect authentically with their audience. Furthermore, they share their journey of transitioning from one-off projects to stable, recurring revenue models for sustainable growth.

45:00

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Episode guests

AJ Rivera

Mike Schmidt

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Quick takeaways

Establishing trust online through consistent messaging and a strong digital presence is essential for converting potential clients into loyal customers.

Focusing on building long-term client relationships and recurring revenue models fosters business resilience and sustainable growth over time.

Deep dives

The Importance of Client Experience

A client experience extends beyond mere transactions; it encompasses the entire journey and interactions that clients have with a business. Businesses that excel understand the significance of delivering true transformation and value to their customers. This holistic approach requires an understanding of individual client needs and preferences, allowing businesses to tailor their offerings. By prioritizing exceptional client experiences, businesses can ensure customer loyalty and drive growth.

Embrace Flexibility in Business

01:06

Authenticity Attracts Opportunity

01:43

Intro

6min

Building Trust in the Digital Age

15min

Building Trust and Presence in the Digital Marketplace

5min

Building a Strong Marketing Foundation Through Reputation Management

3min

The Power of Authenticity in Personal Branding

5min

Transforming Business Models for Stable Revenue

11min

In this episode, I speak with Mike Schmidt and AJ Rivera, co-founders of Anchor Wave, about the "trust tipping point" in the buyer's journey.

We examine the evolution of digital marketing and the critical role of trust in building consumer confidence. Mike and AJ share insights on consistency in messaging, reputation management, and the importance of personal branding.

We also discuss the pitfalls of pursuing one-off projects versus focusing on recurring revenue models. This conversation encourages business owners to prioritize trust and relationships for sustainable success.

HIGHLIGHTS:

22:07 The Launch of a New Product

24:03 Enhancing Your Digital Marketing Game

28:36 Building Trust Online

31:32 Supporting Agencies in Growth

32:59 Overcoming Business Challenges

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