Mike Schmidt and AJ Rivera, co-founders of AnchorWave and experts in digital marketing, dive deep into the importance of trust in the buyer's journey. They discuss how consistent messaging and a robust online presence can enhance consumer confidence. The duo highlights the value of reputation management and the significance of personal branding, urging businesses to connect authentically with their audience. Furthermore, they share their journey of transitioning from one-off projects to stable, recurring revenue models for sustainable growth.