3min chapter

Creating the World's Best Client Experience cover image

The TRUST Tipping Point with Mike Schmidt and AJ Rivera

Creating the World's Best Client Experience

CHAPTER

Building a Strong Marketing Foundation Through Reputation Management

This chapter emphasizes the critical role of online reputation and customer reviews in establishing a solid marketing framework. It discusses the impact of review quantity and recency, the importance of engaging with feedback, and the need to control the narrative that shapes a business's online presence.

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