The Espresso Hour Writing Twitter Threads, 101 with George Mack
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Dec 14, 2021 
A practical crash course in Twitter threads explores three formats, compelling opening tweets, storytelling rhythm, and classic copywriting frameworks. The conversation also digs into balancing growth with creative expression, building a deeper audience, and finding fresh ideas through smarter research and curated information feeds.
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Niching Down on Twitter
- Niching down on Twitter is about attracting specific people who resonate with your content.
- A clear niche increases engagement from your target audience, leading to better distribution.
Depth vs. Width
- Twitter metrics like impressions and likes measure reach ("width"), but not audience depth.
- DMs and saved tweets are better depth metrics.
Prioritize Depth over Reach
- Don't chase viral reach for the sake of vanity metrics.
- Focus on creating valuable content that resonates deeply with a smaller, denser audience.