3min chapter

The Espresso Hour cover image

Writing Twitter Threads, 101 with George Mack

The Espresso Hour

CHAPTER

Growth Marketing

Twitter thread writing is a creative medium that brings together copywriting and story telling into one thing. With 280 characters pera tweet, you really can't go over like 12 if you want anyone to read it. It's got such a unique set of constraints. And so coming up with frameworks for doing it effectively,. i think, just brings together so many of these different principles, f of writing, and that’s why we enjoy it so much.

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