The Master Class in Effective Writing by David Oglvy

In 19 82, David ogilvy wrote an internal memo to the employes of his advertising agency titled how to write. In just ten bullets, he put together a master class in effective writing. So what do you get? You get to learn the master class that david ogilvy gave in 19 82, and that is going to teach you how towrite. And then we've got this other framework as well: Problem agitation solution. It's not length or word count or anything like that that matters. It's just you have to answer those questions for the reader,. otherwise they go, i don't know why i should stop and give you my attention.