The Game with Alex Hormozi The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443
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Oct 1, 2022 Tanner Chidester, an entrepreneur and business strategist, shares invaluable insights on acquiring customers profitably and developing effective offers. He discusses how to leverage product quality and referrals over paid ads for customer acquisition. The conversation delves into personal struggles, including overcoming lack of family support and the emotional challenges of entrepreneurship. Tanner also emphasizes the importance of self-belief, balanced partnerships, and sustainable growth, making it clear that persistence is key to success.
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Prioritizing Product-Market Fit
- Focus on achieving true product-market fit, where customers stay, pay, and want more.
- Aim for compounding returns through one-time efforts like writing a valuable book.
Grow or Die
- Businesses must constantly grow and adapt to survive.
- If a company isn't growing by at least 10% annually, it's effectively shrinking compared to the market.
COVID-19 Impact
- Tanner Chidester recalls praying not to be in Alex Hormozi's position during the COVID-19 pandemic.
- This highlights the challenges faced by businesses reliant on specific sectors, like gyms in this instance.
