The Intersection of Design and Business

The discussion highlights the evolving relationship between design and business, emphasizing the need for a new framework that aligns with the realities of modern society. Roger L. Martin asserts that the scientific methods traditionally applied in business are inadequate for understanding the dynamic nature of design. He suggests that designers should focus on imagining possibilities rather than relying solely on past data to inform decisions. This approach advocates for designers as key players who can navigate and shape the unpredictable landscape of business and innovation.