Finding Our Way

54: At the Intersection of Design and Business, Be The Anomaly (ft. Roger Martin)

46 snips
Feb 8, 2025
In this conversation, Roger L. Martin, a renowned business strategist and former dean at the Rotman School of Management, discusses the evolving relationship between design and business. He delves into how Aristotle's principles can inspire innovative problem-solving beyond historical data. Roger critiques traditional business education's shortcomings and emphasizes the necessity for community-centric design amidst the Silicon Valley layoffs. He encourages embracing anomalies and fostering creativity to drive meaningful change within organizations.
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INSIGHT

Designers and Aristotle

  • Designers operate in a realm of possibilities, envisioning and crafting what doesn't yet exist.
  • They uniquely apply Aristotelian principles by imagining and arguing for the most compelling possibilities.
ANECDOTE

Waning Innovation

  • Digital product design has seen a decline in innovation, with a focus on predictability over differentiation.
  • Design leaders are tasked with maximizing predictability instead of exploring new possibilities.
INSIGHT

Anomalies and Dominant Theories

  • Dominant theories in business, often based on analysis, face challenges from anomalies that defy prediction.
  • Designers should embrace uncertainty, predict outcomes, and demonstrate success through future data.
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