Finding Our Way cover image

54: At the Intersection of Design and Business, Be The Anomaly (ft. Roger Martin)

Finding Our Way

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Bridging Business and Design: The Innovation Divide

This chapter critiques the tension between traditional business education and innovative design approaches within MBA programs. It explores the challenges of relying on historical data for decision-making while highlighting the need for creativity and human-centered design in business practices. The discussion calls for a reevaluation of educational paradigms to better integrate the artistic and analytical aspects of design in the corporate world.

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