13min chapter

Finding Our Way cover image

54: At the Intersection of Design and Business, Be The Anomaly (ft. Roger Martin)

Finding Our Way

CHAPTER

Design in Transition: Navigating Layoffs and Community Focus

This chapter addresses the recent layoffs in Silicon Valley's UX sector and their impact on design strategies. The discussion emphasizes a shift from traditional individual-focused designs to community-centric experiences, highlighting TikTok's success as a case study. It critiques the current state of design education and the disconnect between design thinking and business practices, urging for a more human-centered approach in design leadership.

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