

#53 Solving the aging used car bubble, Saving dealers $48M with accurate appraisals, From porter to General Manager in 6 years | Brian Kramer, EVP of Cars Commerce
Jan 25, 2024
Brian Kramer, EVP of Cars Commerce, discusses his rise from a lot porter to a General Manager in the automotive industry. He talks about launching the VR car buying experience, evangelizing Accu-Trade, and the biggest changes we will see in used cars over the next year. They also touch on the broken trade-in process, consumer's ability to appraise a vehicle, and the hope for the evolution of the used car business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Journey from Block Porter to General Manager and Income Progression
02:36 • 2min
Taking on a Turnaround Dealership and Moving Up to Bigger Dealerships
04:42 • 2min
Career trajectory and financial motivation in the automotive industry
06:37 • 3min
Implementing a Paperless Car Buying Process with AccuTrade
09:59 • 18min
Streamlining the Appraisal Process with AccuTrade
27:41 • 12min
Importance of Transparency and Trust in Lead Generation
39:20 • 5min
Undervaluing Technology in Used Car Appraisals and the Importance of a Loss Ratio
44:05 • 2min