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Car Dealership Guy Podcast
#53 Solving the aging used car bubble, Saving dealers $48M with accurate appraisals, From porter to General Manager in 6 years | Brian Kramer, EVP of Cars Commerce
Jan 25, 2024
Brian Kramer, EVP of Cars Commerce, discusses his rise from a lot porter to a General Manager in the automotive industry. He talks about launching the VR car buying experience, evangelizing Accu-Trade, and the biggest changes we will see in used cars over the next year. They also touch on the broken trade-in process, consumer's ability to appraise a vehicle, and the hope for the evolution of the used car business.
46:30
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Quick takeaways
- Accutrade's integrated vehicle appraisal tool provides accurate valuations and helps dealers save money by avoiding overpaying for trade-ins.
- Dealerships adopting a single-point-of-contact model, supported by technology, can enhance the customer experience and streamline operations.
Deep dives
The Importance of Accutrade in Vehicle Appraisal
Accutrade, an integrated vehicle appraisal tool, is revolutionizing the car dealership industry by providing accurate valuations and saving dealers money. With its transactional website widget, consumers can conduct self-appraisals and complete transactions online. The tool also enables dealers to detect appraisal errors and avoid overpaying for trade-ins. Accutrade's accurate data and valuation tools help dealers make more profitable decisions and access leads that are further down the purchase funnel. By embracing technology and empowering employees, dealers can enhance the trade-in process and provide a transparent and efficient car buying experience.
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Listen to the best highlights from the podcasts you love and dive into the full episode