LinkedIn's Gaming Strategy: Using Games to Foster Connection and Conversation

If you’re reading this, you’re probably one of LinkedIn’s 1B+ global users. You might have also noticed some of your professional connections playing one of LinkedIn’s new games — Queens, Pinpoint, Crossclimb, or Tango — and may even be wondering "why are there games on LinkedIn?"

Host Alexandra Takei, Director at Ruckus Games, sits down with Lakshman Somasundaram, Director of Product Management at LinkedIn, to discuss the strategic intent behind games on LinkedIn and their unique approach to building games inside a professional networking and social media platform. We discuss the history of other social media’s forays into gaming and the underlying principles that guide the design, format, and product features of LinkedIn’s games.

With a current D1 retention rate of approximately 80% and an exceptionally engaged community, LinkedIn hopes its portfolio of games will become a meaningful conversation starter for professionals. To discover more about the how, why, and what behind this initiative, just hit play!

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

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Sound design by Gavin Mc Cabe.