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9min chapter
LinkedIn's Gaming Strategy: Using Games to Foster Connection and Conversation
Naavik Gaming Podcast
Strategies for Gaming in Professional Networking
This chapter explores the development of gaming initiatives aimed at enhancing professional networking on a major platform. The discussion highlights the balance between engaging users with gaming while maintaining the core mission of fostering professional connections, as well as the team's challenges in game design and user feedback. Key insights include the testing process, the importance of translations, and the decision to release games to all users simultaneously to promote interaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode