Unlocking the Secrets of Chartmetric: How Data Is Creating Music Superstars! Andreas Katsambas from Charmetric

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Jul 22, 2025

In this engaging talk, Andreas Katsambas from Chartmetric shares insights on how data is transforming the music industry. He explains how analytics drive artist discovery and empower labels to navigate global trends. The discussion covers the rise of social media as a powerful tool for engagement and audience building. Katsambas highlights the shift towards singles in the music landscape and the importance of consistent releases. His tips are invaluable for artists looking to thrive in a data-driven world, making music analytics accessible and exciting!

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ANECDOTE

Humble Origin Tracking BTS

Chartmetric began as a fan tool to track BTS' playlist placements outside Korea.
Founder Sang Cho turned that prototype into a full analytics product after positive feedback.

INSIGHT

Data Makes Global Development Scalable

Data helps artists and teams prioritize where to spend scarce time and money.
It makes global development feasible amid millions of tracks and limited resources.

ADVICE

Pair Passion With Data Validation

If you love an artist, sign them but verify with data on audience and top markets.
Use similar-artist benchmarks to model strategies for new acts.

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Unlocking the Secrets of Chartmetric: How Data Is Creating Music Superstars!

Step into the world of music analytics with Chartmetric’s Andreas Katsambas! Discover how Chartmetric became the gold standard for music data, revolutionizing artist discovery, A&R, and global music trends. We discuss how social media engagement, streaming metrics, and emerging markets like Brazil and India are shaping the modern music industry. Essential advice for artists and music business professionals looking to succeed in a data-driven landscape! 🚀📊 #MusicAnalytics #Chartmetric #MusicIndustry

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒 https://www.mubutv.com/andreas-katsambas-chartmetric

⚡️What you'll learn in this episode⚡️ 👉 How to use analytics to boost your music career 👉 Why social media engagement is the key to growth 👉 The top rising international music markets 👉 and so much more...

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips and learn how to pitch Music Supervisors the right way. Don’t miss out! Download link below: 👉 https://link.mubutv.com/MSFreeGuide

BOOKS MENTIONED:

📒 Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - https://amzn.to/3GWJRtC

🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! https://amzn.to/3RB2nu4

Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Jermaine Shepherd

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

Andreas Katsambas from Chartmetric discusses how music analytics is transforming the industry on the 'MUBUTV Music Business Insider Podcast'. Learn about the power of data analytics in the music business and how it helps artists and labels succeed. He shares insights on streaming data, music industry trends, and artist charts in today's evolving landscape.