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Unlocking the Secrets of Chartmetric: How Data Is Creating Music Superstars! Andreas Katsambas from Charmetric

Music Business Insider Podcast

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Navigating the Modern Music Landscape

This chapter delves into strategies for artists and music professionals to thrive in today's music industry, focusing on the importance of social media and audience engagement. It emphasizes the need for consistent music releases to foster loyalty among fans and discusses the shift from traditional album models to an access-driven approach. The conversation highlights case studies of artists who achieved rapid growth through strategic social media use, comparing modern outreach to running a political campaign.

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