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Unlocking the Secrets of Chartmetric: How Data Is Creating Music Superstars! Andreas Katsambas from Charmetric

Music Business Insider Podcast

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Building Authentic Audience Relationships in Music Marketing

This chapter explores the crucial role of forging genuine relationships with audiences in social media marketing for the music industry. It discusses the value of consistent engagement before promotion and highlights the changing dynamics of music consumption, including the trend favoring singles over albums.

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