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In The Trenches
Achieving the Entrepreneurial Dream Through Franchise Ownership
Nov 21, 2024
Michael Horowitz, a savvy entrepreneur, transformed his career by acquiring and scaling 20 Wingstop locations before making a successful exit. He discusses the lucrative opportunities in franchise ownership and why it remains under-discussed among small business owners. Listeners will learn about the importance of choosing the right franchisor, the financial metrics that signal success, and insights on navigating franchise agreements. Horowitz also emphasizes the value of brand recognition and the benefits of structured support for first-time franchisees.
01:12:19
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Quick takeaways
- Franchise ownership provides aspiring entrepreneurs with a tested business model and brand recognition to reduce risks and enhance success.
- Michael Horowitz's journey from finance to acquiring multiple Wingstop locations exemplifies the potential for growth through strategic franchise investments.
Deep dives
The Journey to Franchise Acquisition
Acquiring a franchise can be a unique pathway to entrepreneurship, as illustrated by Michael Horowitz's transition from finance to franchise ownership. After initially struggling to find a suitable business through a self-funded search, he shifted his focus to restaurant franchises, specifically acquiring seven Wingstop locations. This pivot opened new avenues for growth and investment, aligning with Horowitz’s desire to operate under a more recognizable brand with proven systems. His experience highlights the need for adaptive strategies in entrepreneurship, emphasizing that buying into a franchise can still provide significant opportunities for success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode