
Achieving the Entrepreneurial Dream Through Franchise Ownership
In The Trenches
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Navigating Franchise Financial Health
This chapter examines key metrics for assessing franchise financial and operational health, with a focus on return on investment (ROI). It uses Wingstop as a case study to illustrate the positive impact of strong ROI on franchise growth and marketing resources. The discussion also highlights crucial dynamics in franchise growth, consolidation strategies, and the challenges of navigating franchisor relationships.
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