
Achieving the Entrepreneurial Dream Through Franchise Ownership
In The Trenches
Understanding the Franchise Disclosure Document: Key Insights for Franchisees
This chapter focuses on the crucial elements of the Franchise Disclosure Document (FDD) that potential franchisees must understand before making a commitment. It advocates for direct communication with current franchisees to better assess the franchisor's alignment with their interests, while cautioning against reliance on unreliable online sources for obtaining the FDD.
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