Future Proof 11. Future Proof LIVE: What is marketing’s role in the boardroom?
10 snips
Nov 16, 2018 A panel featuring Julie Kollman, Seth Rogin, David Radford, and Peter Tufano discuss the evolving role of marketing in the boardroom. They emphasize the importance of data, technology, and customer-centricity for driving business growth. The conversation explores the strategic value of marketers on boards, shaping company direction and culture positively, while highlighting the shift towards purpose-driven strategies for greater organizational success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Evolving Role of Marketing in the C-Suite and Boardroom
01:38 • 6min
The Strategic Role of Marketing in the Boardroom
07:27 • 15min
The Role of Marketing in the Boardroom and Corporate Purpose
22:39 • 2min
The Evolution of Marketing and Career Preferences
25:02 • 12min
Exploring the Impact of Social Purpose in Branding through a Successful Advertising Campaign
36:57 • 2min
Closing thoughts on marketing's role in promoting social purpose and responsibility within organizations
39:14 • 2min
The Essential Role of Marketing in Driving Organizational Success
41:02 • 2min