11. Future Proof LIVE: What is marketing’s role in the boardroom?
Future Proof
The Strategic Role of Marketing in the Boardroom
This chapter explores the vital role of marketers in driving financial value and sustainable growth within organizations. It emphasizes the importance of including experienced marketers on boards to shape company direction and culture positively. The discussion highlights the need for a customer-centric mindset and effective communication of value propositions in boardroom settings for future-focused strategies.
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