The Essential Role of Marketing in Driving Organizational Success

What is the role of marketing in the boardroom? Should the CMO be on the board? If so, how do they get there? And how can organisations grow and nurture more of a marketing mindset? Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School, speaks to Julie Kollman, Chief Research Officer at Kantar; Seth Rogin, President CEO of Nucleus Marketing; David Radford, Chief Marketing Officer at Allianz) and Peter Tufano, Peter Moores Dean and Professor of Finance at Saïd Business School. The panel also takes questions from an audience of MBA students.

Recorded live at Saïd Business School, Oxford University, at the Future of Marketing Initiative symposium, 14 November 2018.

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