11. Future Proof LIVE: What is marketing’s role in the boardroom?
Future Proof
The Evolution of Marketing and Career Preferences
The chapter reflects on the shift in career preferences within the marketing industry over time, exploring factors influencing this change like compensation differentials and evolving narratives. It emphasizes the need for marketing to regain its importance through strategic thinking, customer satisfaction, and influence in the boardroom. The discussion also touches on the evolving marketing strategies, the importance of understanding customers individually, and the balance between product quality, brand value, and purpose-driven engagement.
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